Brief
Create a brand extension for Tate + Lyle, and produce the packaging for this product.
Idea
Tate + Lyle's main product is sugar, which is mainly bought for tea/coffee, so an ideal brand extension would be a range of small teatime cakes. The packaging resembles the cake coming straight out of the baking tin, with the altered logo and the edge of the ‘tin‘ embossed.
Create a brand extension for Tate + Lyle, and produce the packaging for this product.
Idea
Tate + Lyle's main product is sugar, which is mainly bought for tea/coffee, so an ideal brand extension would be a range of small teatime cakes. The packaging resembles the cake coming straight out of the baking tin, with the altered logo and the edge of the ‘tin‘ embossed.